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Nice Idea: ChatRoulette and Harley-Davidson Motorcycles

16
April
2010
  Posted at 01:00:00 PM
  File under  Ads Harley-Davidson Web
  Author: Mike Werner
  Location: Normandy, France
Germany

What a great PR idea. What can you do if you're low on your publicity budget, but still want to access as many random people as you can with your message. Or in this case, what to do when your customer, Harley-Davidson Open link in a new window, challenges you to reach a potential new & young buyers market. What do you do? Use FaceBook, naw, too popular, Twitter? Glory moment gone. Google Buzz? Not enough.

Harley-Davidson logo
The publicity agency Sassenbach Advertising Open link in a new window came up with a novel idea to show the Harley-Davidson logo to potential buyers. If you already know what Chatroulette Open link in a new window is, skip the rest of the paragraph. ChatRoulette is the latest internet fad. Invented by a Russian teenager, the internet service consists of randomly connecting you and someone somewhere in the world, and using a connected webcam, allowing you to talk to a stranger. ChatRoulette picks people at random, so you never know who you are going to be talking to (which can have its disadvantages). Some 500,000 people connect daily to ChatRoulette, so it's quite popular.

Sassenbach simply made the sign below, costing two times nothing, subscribed to ChatRoulette, hooked up the webcam, placed the sign in front of the webcam, and left it there. People on the other side randomly connect to their camera and get to see the "Gone Riding" sign....

Click for bigger version of ChatRoulette Harley
Open image in a new window

You can see a video of the people's reactions. Too cool! Thumb Up Smiley

Click here to go to Sassenbach and see the video Open link in a new window.

Via: Adsoftheworld



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