Here's an idea that other car manufacturers should try. English luxury car manufacturer, Rolls-Royce, are hosting the launch of the 2007 Sussex BikeSafe effort.
Thirty of their employees who ride motorcycles will be assessed by the Sussex Police, and advised how to ride safer.
BikeSafe, an initiative by the local UK Police forces run a full day training on biker safety. Every two riders is assigned one Police rider who follows them on a ride.
The Chairman and CEO of Rolls-Royce, Ian Robertson, is himself a keen motorcyclist. He said "We are delighted to support BikeSafe Sussex in this initiative and encourage other local employers to take part. We take every opportunity to promote safe road use to our employees, working closely with the local authorities and emergency services.”
Superintendent Paul Morrison, Sussex Police Road Policing Unit, said, “Last year, 22 motorcyclists lost their lives on Sussex roads, and we are working closely with our partners to bring that down this year through a combination of enforcement and education. BikeSafe is an excellent opportunity for motorcyclists of all abilities to improve their skills and ultimately make them safer riders. We want everyone to enjoy riding on our roads this summer, but also make sure their trip doesn't end in tragedy.”
For more information in BikeSafe, click here.