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Switzerland: A Mine Field For Motorcyclists

29
September
2010
  Posted at 06:00:00 PM
  File under  Ads Safety
  Author: Mike Werner
  Location: Normandy, France
Click to see where Switzerland is on a map

The Swiss association for motorcycle riders, IG Motorrad Open link in a new window, have produced a print ad that will run in magazines in the country of milk, cheese and money. The ad is pretty interesting, since it shows an Alpine road; wet, with many metal drain covers, making the road very slippery. The "Mine Field" sign says it all. It's like riding through a mine field.

Switzerland Mine Field

You can imagine riding on a normal street and slipping with your motorcycle and the disastrous results. Now imagine that the road is 3,000 meters high, and you slide of the road... scary.

Nice ad, made by Euro RSCG in Zurich.





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