Europe is not unified in terms of motorcycle growth, some countries are in a slump, while others do well. In the last category, Switzerland has done nicely.
During 2012, the land of cheese and bankers, grew their motorcycle market by 2.6% over 2011. A total of 46,710 new PTWPowered Two Wheel - motorcyles, scooters, mopeds were registered; 23,464 motorcycles (+1.6%), 22,140 scooters (+3.7%) and 1,106 electric scooters (-5.2%).
In the motorcycle category, the manufacturer that excelled during 2012 was Harley-Davidson with 3,612 new motorcycles sold, while Honda (3,462) was in 2nd place, BMW in third with 2,877 and Yamaha in 4th spot with 2,760.
By model, Harley takes the top spot again, with the XL 1200 X Forty-Eight: 561 models sold. BMW sold 552 R1200GS, Suzuki 425 GSR750 and Yamaha sold 402 FZ8 motorcycles.
Looking all all motorized two wheelers (motorcycles and scooters), Yamaha is the leader with 8,018 new registration, Honda in 2nd place with 7,323 models and Vespa with 3,764 scooters. Harley is in an overall 4th place, selling the above mentioned 3,612 bikes.
The sales of electric motorcycles and scooters were deceivingly low, with a reduction of 5.2%.
By type of vehicle, the statistics look like this:
1. Scooter - 22,140
2. Sport - 7,126
3. Enduro - 4,728
4. Chopper - 4,583
5. Super Sport - 2,536
6. Classic - 1,286
7. Sport tourer - 1,264
8. Electric Scooter - 1,106
9. Others - 961
10. Touring - 952
11. Electric Motorcycle - 28