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Tanzania: SMS Messages To Remind Bikers To Wear Helmets

  Posted at 02:00:00 PM
  File under  Safety
  Author: Mike Werner
  Location: Travelling
click to see where Tanzania is on the map

An interesting study/trial is starting in Tanzania by nonprofit organization Amend Open Amend link in a new window to try to get motorcycle riders in the capital Dar Es Salaam Click for map to wear a helmet when riding.

In most African countries, riding without a helmet is the rule, not the exception, and as a result, there are many road fatalities. Wearing a helmet is seen as "not cool" and not very manly.

Texting message

Amend are starting a trial study with 350 to 400 bikers who will receive daily reminders to wear a helmet. But they are going a step further, they are breaking up the volunteers into three different groups, each receiving a different type message.

Group 1 - Social/Peer Pressure

This group with receive social type messages like "Most of your peers wear helmets".

Group 2 - Fear

The 2nd group gets fear driven text messages like "Not wearing your helmet increases your chance of dying in an accident".

Group 3 - Control

The control group will get SMS messages that are general road safety, not helmet related.

The study will last until June of this year. They hope to find what kind of text message incites bikers to wear a helmet.

I just hope they don't read the text messages while riding their motorcycle.

Click here to read more about the SMS study Open Clinicaltrials link in a new window.

Via: Trialx

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