Home Articles Riding in France Getting your License in France How to lose your license in France Finding cheap fuel in France Fear Not The Dreaded French Signposts Renting a motorcycle in France Biker Friendly Accommodation in France Motorcycle Taxis in France Helmets with Bluetooth 3rd Party Bluetooth for helmets Motorcycle Books Social Media of Famous Bikers About Us/Contact Who are we? Site Membership What are people saying Ego Wall Top Popular Articles Funny searches Email                   Skype Newsletter Privacy Policy RSS Feeds RSS/XML Add to MyYahoo Add to Google reader Add to Technorati Add to Newsgator Add to NewsBurst Add to Blog Arithm Add to MyMSN Add to BlogLines Follow me on Twitter Follow me on Google Buzz Newsletter Shop USA                   UK Newsletters Weekly Newsletter Daily Newsletter

Send us your news tips - click here!

	The Way The Motorcycle Industry Should Treat The Internet 12 April 2010   File under  Opinion   Author: Mike Werner   Location: Travelling David Emmett from the excellent and informative MotoMatters.com is a lucky man, a very lucky man. He even recognizes the fact. Why? Not only because he gets flown to Qatar as guest of the Fiat Yamaha team to report on the MotoGP race, with full press creditations from Dorna. That is something to be lucky & proud about, but that's not what I meant. He's lucky that he found one motorcycle organization that actually understands what the internet is all about. Let me explain: David, like myself, live in a country that is not where we were born, not is it inhabited by people who speak our language. But we write in English, and most of our readers are native English speakers, mostly in the US and UK. That means that for motorcycle manufacturers and related companies, we do not exist. It's that simple! Yes, they will give us access to press material on the web, and they may even buy us a drink when you bump into them at a motorcycle event, but when it comes to giving press access to new motorcycles, information, events, etc, we did not exist. Print magazines and TV get priority, followed by local internet. Why? Simple. Companies have yet to understand that the internet is a country on its own, but they have organized themselves geographically, like the way they used to ... in the days before the internet. Each geographical zone (Europe, Africa, Americas, Asia, etc), has a budget for communication events, and parts of the budgets are handed down to the individual countries. Each country has therefore a budget, which is used to gather the members of the press for events, like testing a new motorcycle, or even introducing a new motorcycle. Often, the local press is flown to their factories, meet the designers, ride the new bikes, meet the bosses. But for a local PR person from a manufacturer, the interest is going to be the "local" press, ie, in my case the French press, or in David's case, the Dutch press. They get invited for a launch, we do not, since our readers are predominately outside their own country. It costs the local PR person/rep money for each journalist, and if our readers are all over the world, it's of no interest, or justification, to the local PR rep. Even forward thinking companies like Ducati or Kawasaki realize that it's a problem, but can't seem to change the old fashion way of working, despite the fact that David and I are not the only ones in this position, it's the internet after all, and anyone can work anywhere they please, in any language they please. Companies like KTM and BMW have absolutely no idea how the internet is made up. They think that by putting information on the internet, that they are now internet savvy. There are no budgets for a geographical zone that would take into account people like David and myself. There are no budgets for internet PR. The way these companies work, is like the way they used to work when the telegraph was still used. That's why David can be very lucky to have connected with the Fiat Yamaha team . At least they understand the importance and use of the internet, and the way it's configured. Congratulations Fiat Yamaha, you are truly understanding what the net is all about. I wish other companies would take note. BTW, this has nothing to do with MotoMatters.com's content, I truly believe their site is excellent, and their reporting of the Qatar MotoGP has been better than anything else I've read or seen. They deserve this! Click here to read David Emmett's take on the internet . Tweet The Way The Motorcycle Industry Should Treat The Internet Article Review & Rating (for the article, not the content) blog comments powered by Disqus Technorati :BMW Ducati Kawasaki KTM MotoGP Motorbikes Motorcycles Yamaha Opinion Fiat Yamaha   Save This Page to del.icio.us   Click here to go to main News Page	Click here for our free daily/weekly newsletter Special Articles Riding in France Getting your License in France How to lose your license in France Finding cheap fuel in France Fear Not The Dreaded French Signposts Renting a motorcycle in France Biker Friendly Accommodation in France Motorcycle Taxis in France Social Media of Famous Bikers        Ads by Motorbiker                             Buy Motorcycle Jackets at Revzilla  Buy Motorcycle Helmets at Revzilla  Motorcycle Helmets from Jafrum  Motorcycle Saddlebags  Harley Davidson Boots  Motorcycle Jackets at RagingMoto  Motorcycle Accessories  Uship Motorcycle Shipping  Lowest Helmets prices @LeatherUp  Click here to Show/Hide   - Ads  - RSS  - Aprilia  - RSS  - Awards  - RSS  - Bajaj  - RSS  - Benelli  - RSS  - Bluetooth  - RSS  - BMW  - RSS  - Books  - RSS  - Buell  - RSS  - Cargo  - RSS  - Celebrities  - RSS  - Dakar Race  - RSS  - Derbi  - RSS  - Ducati  - RSS  - Ecology  - RSS  - Editorial  - RSS  - EICMA  - RSS  - Electrical  - RSS  - Entertainment  - RSS  - Events  - RSS  - Exhibitions  - RSS  - Female  - RSS  - France  - RSS  - Funny  - RSS  - Gadgets  - RSS  - Gifts  - RSS  - GPS  - RSS  - Harley-Davidson  - RSS  - Helmets  - RSS  - Honda  - RSS  - Husaberg  - RSS  - Husqvarna  - RSS  - Ideas  - RSS  - Interviews  - RSS  - Kawasaki  - RSS  - KTM  - RSS  - Lists  - RSS  - Moto Guzzi  - RSS  - Movie Review  - RSS  - MV Agusta  - RSS  - MZ  - RSS  - New Products  - RSS  - News  - RSS  - Opinion  - RSS  - Personal  - RSS  - Piaggio  - RSS  - Product Review  - RSS  - Protests  - RSS  - Racing  - RSS  - Records  - RSS  - Royal Enfield  - RSS  - Rumors  - RSS  - Safety  - RSS  - Scooters  - RSS  - Sidecar  - RSS  - Special-Bikes  - RSS  - Statistics  - RSS  - Suzuki  - RSS  - System  - RSS  - Tips/How To  - RSS  - Travel  - RSS  - Triumph  - RSS  - Uniformed  - RSS  - Vespa  - RSS  - Video Feeds  - RSS  - Voxan  - RSS  - Web  - RSS  - Yamaha  - RSS  Click here to Show/Hide   - May 2012  - April 2012  - March 2012  - February 2012  - January 2012  - December 2011  - November 2011  - October 2011  - September 2011  - August 2011  - July 2011  - June 2011  - May 2011  - April 2011  - March 2011  - February 2011  - January 2011  - December 2010  - November 2010  - October 2010  - September 2010  - August 2010  - July 2010  - June 2010  - May 2010  - April 2010  - March 2010  - February 2010  - January 2010  - December 2009  - November 2009  - October 2009  - September 2009  - August 2009  - July 2009  - June 2009  - May 2009  - April 2009  - March 2009  - February 2009  - January 2009  - December 2008  - November 2008  - October 2008  - September 2008  - August 2008  - July 2008  - June 2008  - May 2008  - April 2008  - March 2008  - February 2008  - January 2008  - December 2007  - November 2007  - October 2007  - September 2007  - August 2007  - July 2007  - June 2007  - May 2007  - April 2007  - March 2007  - February 2007  - January 2007  - December 2006  - November 2006  - October 2006  - September 2006  - August 2006  - July 2006  - June 2006  - May 2006  - April 2006  - March 2006  - February 2006  - January 2006  - December 2005  - November 2005  - October 2005  - September 2005  - August 2005  - July 2005  - June 2005  - May 2005  - April 2005  - March 2005  - February 2005  - January 2005  - December 2004  - November 2004  - October 2004  - September 2004  - August 2004  - July 2004  - June 2004  - May 2004  - April 2004  - March 2004  - February 2004  - January 2004  - December 2003  - November 2003  - October 2003  - September 2003  - August 2003  - July 2003  - June 2003  - May 2003  - April 2003  - March 2003  - February 2003  - January 2003  Click here to Show/Hide    Motorcycle  - Motorbiker.org  - Other Motorcycles Links....   Other Links  - VisitNormandy Advertise on this site! Click here	Check out my book: Normandy: Pays... Photographic visit ... By Photographs &... Book Preview

Disclaimer:All data and information provided on this site is for informational purposes only. Motorbiker.org makes no representations as to accuracy, completeness, currentness, suitability, or validity of any information on this site and will not be liable for any errors, omissions, or delays in this information or any losses, injuries, or damages arising from its display or use. All information is provided on an as-is basis.

Privacy Policy: We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
We record anonymous data such as traffic logs, number of visits or clicks on a given page, pages viewed or links to our site. We use IP addresses and cookies for gathering website statistics. We also store IP addresses on our server in the event that our site should become corrupted and it becomes necessary to discover the cause of this corruption.
We aggregate this anonymous data as part of managing, maintaining and reporting on use of our website. We may share this anonymous data with third parties for the limited purpose of reporting on use of our website, or to comply with applicable law. We do not rent, sell or share any anonymous data collected on this website with third parties for marketing purposes.
None of this anonymous data is linked to personally-identifiable information and we make no attempt to link IP addresses to the individuals who visit this site.