This is one of the first times I've been seeing during regular TV programs, on many different channels in France, featuring Ducati motorcycles. Before that, you'd see a Ducati in a TV advertisement during a MotoGP race, or other special motorcycle transmission. But this one is showing during regular evening programs.
And that's because it's not only for Ducati, but also for Tudor watches. It's running up to Christmas and perfume & watch ads are the name of the game on TV.
As commercials go, it's not half bad...
|Ducati and Tudor Watches (1 minute)|