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Video: French Motorcycle Safety Campaign 2007-10

  Posted at 09:30:00 AM
  File under  Ads Safety Video Feeds France
  Author: Mike Werner
  Location: Normandy, France

The French Government decided to step up their safety campaigns after their latest success in decreasing traffic deaths (-5% in September). Two wheels are largely targeted, specially in the cities, since many don't respect the rules of the road.

The first print ad is about understanding others users:

French Safety Ad October 2007

The text says "Sharing the road, means at all times putting yourself in the other's place".

They've also produced a TV ad:

French Motorcycle Safety Ad October 2007
(29 seconds)

Click to see the Video clip

The text that is shown says the following:

- You just went through orange
- You just went a little too fast
- You were just a bit too close
- You are just a little bit dead
- On two wheels there are no little infringements

The ads are as usual hard hitting, but very effective.

Via: Minister of Transport (France)

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