Video: French Motorcycle Safety Campaign 2007-10 |
|
|
File under Ads Safety Video Feeds France
Author: Mike Werner
Location: Normandy, France
|
|
The French Government decided to step up their safety campaigns after their latest success in decreasing traffic deaths (-5% in September). Two wheels are largely targeted, specially in the cities, since many don't respect the rules of the road.
The first print ad is about understanding others users:
The text says "Sharing the road, means at all times putting yourself in the other's place".
They've also produced a TV ad:
French Motorcycle Safety Ad October 2007 (29 seconds)
The text that is shown says the following:
- You just went through orange
- You just went a little too fast
- You were just a bit too close
...
- You are just a little bit dead
- On two wheels there are no little infringements
The ads are as usual hard hitting, but very effective.
Via: Minister of Transport (France)
|
|
|
Click here to Show/Hide 
