I'm sorry, but this just doesn't do it for me. It's kind of funny, but the tag line works against the product. The product is Harley-Davidson Cologne, and saying "Bad Ass Smell" is like saying your perfume smells of a public toilet.... not nice.
I realize that Harley is playing on the tough-as-nails biker image they portray in all their advertisements, and it probably works for motorcycle sales, but for perfumes?
It's almost an oxymoron, "bad ass" biker perfume
This TV commercial ran in 2008..
|Harley-Davidson Cologne - Bad Ass Smell (42 seconds)|
Via: The Great Motorcycle Pizza Tour