I just love the advertisements coming out of India. The two main motorcycle manufacturers there have been spoiling us with quality ads. They are usually very well made, great stories and interesting messages. Take this advertisement for example:
This is a TV commercial for Hero MotoCorp , world's largest and biggest motorcycle manufacturer (Click here to read more about Hero MotoCorp ). Hero MotoCorp was formerly known as Hero Honda, and in 2010 Honda split form the joint venture. Today the manufacturing group owns 49.2% of Erik Buell Racing and last year, they sold over 6 Million motorcycles.
Here is a corporate video for the company. Corporate videos are used to promote the company, an exercise in communications. It is used to pass a message to future buyers, and usually is used, as is this case, to let people know what their main objective is.
Just listen to the voice over text. Cool. Obsession!