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Video: Hero Motocorp iSmart - Sometimes You Forget How Good You Have It

  Posted at 06:00:00 PM
  File under  Ads Hero Motocorp Video Feeds
  Author: Mike Werner
  Location: Normandy, France
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Hero MotoCorp logo
Watching this corporate TV commercial from India's giant motorcycle manufacturer, Hero MotoCorp Open link in a new window, you remember how good (or different) it is to have a motorcycle that is used in Europe or the USA.

I just watched some of the highlights of the new Splendor iSmart motorcycle from Hero flash on the screen:
  • Attractive Meter Console
  • 3 Tone Body Graphics
  • Aerodynamic Front Cowl
  • Stylish Split Grab Rails
  • Luxurious Seat Texture
  • All Weather Power Start

These are highlights that a European or North American motorcycle company would not even consider displaying in their ads. The only thing that is really cool, something more manufacturers should incorporate in their motorcycles, is the start/stop system that is presently prevalent on cars.

Don't get me wrong, I'm not dissing their motorcycles, it's just a different market and expectations. Here is the video:

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