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Video: Hit-Air Airbag Motorcycle Jacket Ad

  Posted at 08:33:24 AM
  File under  Ads Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France

Airbag jackets are slowly increasing in popularity. They make sense, but sales are not what you'd expect them to be. Manufacturers are looking at TV ads to increase their sale, but a "home production" style ad will not make much difference.

Here's an ad for Hit-Air Open link in a new window. The execution of the ad is pretty bad, almost amateur quality, with no real stunts, broken car or motorcycle, but the concept of an airbag jacket comes across very well.

So from a production point of view, no Oscar - it's not Bajaj quality - but from an information concept, it's good.

Hit-Air Airbag Jacket  (34 seconds)

Click to see the Video clip

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