Here is a video of a group of people trying to get a message across that scooters are small and difficult to see, so please watch out for them. The way they do it, is by placing a toy scooter on the ground of a gas station, and placing some text around them.
People who walk past and almost hit the toy will see the text and "learn the lesson". Folks who do not see the toy and crush it, do not see what has happened. So they will not learn. So people who pay attention and would normally see motorcycles on the road are being taught a lesson, while people who crash into us, will not.
In other words, an exercise that is a bit useless. But then again, anything to promote motorcycle & scooter safety is better than nothing. Have a look at the video;
Via: Ads of the World