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Video: Servis Tyres Pakistan Ad

12
July
2012
  Posted at 02:00:00 PM
  File under  Ads Video Feeds
  Author: Mike Werner
  Location: Normandy, France
click to see where Pakistan is on the map

This is a surprisingly good TV commercial (either that or I have become so used to seeing Indian and Pakistani advertisement) for a Pakistan tire manufacturer called Servis Tyres Open Servis Tyres in a new window.

Apart from the language, I didn't understand a single word, or the music, the idea is pretty good. This is what happens if you don't use proper tires on your motorcycle.

Who said you need big budgets, CGIComputer-generated imagery is the application of the field of computer graphics or, more specifically, 3D computer graphics to special effects in films, television programs, commercials, simulators and simulation generally, and printed media. Video games usually use real-time computer graphics (rarely referred to as CGI), but may also include pre-rendered "cut scenes" and intro movies that would be typical CGI applications. These are sometimes referred to as FMV (Full motion video).

CGI is used for visual effects because computer generated effects are more controllable than other more physically based processes, such as constructing miniatures for effects shots or hiring extras for crowd scenes, and because it allows the creation of images that would not be feasible using any other technology. It can also allow a single artist to produce content without the use of actors, expensive set pieces, or props.
I and special effects for a commercial?

Servis Tyres Pakistan (40 seconds)

     
Click to see the Video clip






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