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Video: UK Motorcycle Safety Campaign Optical Illusion

29
September
2009
  Posted at 01:00:00 PM
  File under  Ads Safety Video Feeds
  Author: Mike Werner
  Location: Normandy, France
UK

We known by now that in Europe we get the best motorcycle safety TV ad campaigns. We've seen a lot of them, and most of them are hard hitting. Using shock effects to make both motorcycle riders and cars drivers take note. It usually works, since the ads are quite memorable, and make people think.

Transport for London Open link in a new window (TfL) have launched a new campaign which deviates, slightly, from the norm, making it more interesting. The campaign is geared towards car drivers, urging them to "give motorcyclists a second thought".

The TV ad is cleverly done. Peter Saville Open link in a new window, a well known designer created it, using optical effects. The effects, according to psychologists, is what can cause an accident with a biker.

Have a look at the TV ad. It's not long, but keep looking at it.

UK TfL Safety Ad - Optical Illusion (41 seconds)

     
Click to see the Video clip






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