Videos: 6 x Belgium Safety Ads |
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File under Ads Safety Video Feeds
Author: Mike Werner
Location: Normandy, France
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Almost every country has them; motorcycle PSAA public service announcement (PSA) or public service ad is a type of advertisement featured on television, radio, print or other media. Whereas the objective of a standard advertisement is to market a product, a PSA is intended to benefit the public interest, by raising awareness of an issue, affecting public attitudes, and potentially stimulating action. focussed around safety. Motorcycle safety advertisements come in two flavors; cars need to watch out for bikes, or bikes need to watch out for everything else.
Here are 6 TV ads from Belgium of the first kind, cars need to watch out for bikers. Each commercial starts the same, a few seconds of a surreal image of a car and a motorcycle ridden by an eye. That is because the campaign is called "Eye each other", i.o.w., keep an eye out for each other. The campaign site, Go For Zero  is both in French and Flemish.
After the first 4 seconds of watching eyes driving vehicles, we come to the ad itself. To be honest, I'm disappointed, since the ads are pretty bland. But it does tell car drivers that they need to watch out for motorcycles, and that is a good thing. Better a bland ad than no ad. Right?
Belgium Safety - Go For Zero - Unforeseen (30 seconds)
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Belgium Safety - Go For Zero - Turning Off (23 seconds)
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Belgium Safety - Go For Zero - Traffic Jam (27 seconds)
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Belgium Safety - Go For Zero - Priority (28 seconds)
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Belgium Safety - Go For Zero - Overtaking (24 seconds)
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Belgium Safety - Go For Zero - Door (24 seconds)
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