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 17 Ducati Motorcycle Ads from Around The World
25
January
2010
  Author: Mike Werner
  Location: Normandy, France

Ducati logo
After looking at BMW and Harley-Davidson print & billboard advertisements, it's time to have a look at the Italian prime motorcycle maker, Ducati Open link in a new window. Often compared to Ferrari, Ducati have a way of showing off their motorcycles (there's even one ad where the comparison is direct).

Here are 17 ads I've found for Ducati. The country is not necessarily the country where the ad ran, but of the PR agency that made the ad.

NOTE: The photos below can be increased in size. If you see a small magnifying glass (Open image in a new window) at the bottom of the photo, click on it or on the photo, for a small window to open with the full size photo. I have not tested it on all browses with this software, so it might do some strange things.....
(PS for some reason the Ducati Clock photo opens strangely, but you can resize the window).

You will also find, where possible, the ad copy text below the photo.

Enjoy.

Switzerland

Agency: Publicis Zurich, Switerland. Date: 2009

Click for bigger version of Ducati Monster 1100 Ad Switzerland
Open image in a new window  Monster 1100
A billboard by the same agency in 2007:


Click for bigger version of Ducati Looks Fast Ad Switzerland
Open image in a new window  Looks Fast
Same agency, and also a billboard running in 2005:

Click for bigger version of Ducati Ad 999S Superfighter Switzerland
Open image in a new window  Superbike 999S

Brazil

Agency:  Matos Grey PR agency in Sao Paulo, Brazil. Date: 2008

Slogan: "Mercedes-Benz SLR McLaren: 0 to 100 km/h in 3.8 seconds, Top speed: 338 km/h, etc What For?"
Click for bigger version of Ducati Traffic Ad Brazil
Open image in a new window Traffic Jam: Mercedes-Benz SLR McLaren:0 to 100 km/h in 3.8 seconds,Top speed:338 km/h, etc What For?


Click for bigger version of Ducati Traffic Ad Brazil
Open image in a new window  Traffic Jam


Click for bigger version of Ducati Clock Ad Brazil
Open image in a new window  Europe Clock


Click for bigger version of Ducati Fighter Jet Ad Brazil
Open image in a new window  Fighter Jet


Click for bigger version of Ducati Formula One Ad Brazil
Open image in a new window  Formula One


Click for bigger version of Ducati Cheetah Ad Brazil
Open image in a new window  Cheetah

Click for bigger version of Ducati Ex Boyfriend Ad Brazil
Open image in a new window  My Ex-Boyfriend Has A Ducati
By the same agency, running in 2007:

Click for bigger version of Ducati Police Helicopter Ad Brazil
Open image in a new window  For Those Few Who Are Fast

Click for bigger version of Ducati Cupid Ad Brazil
Open image in a new window  Cupid (Happy Valentine Day)
The next one is also for Valentine Day, and the maps shows the locations of several girlfriends.
Click for bigger version of Ducati Girlfriends Ad Brazil
Open image in a new window  Girlfriends map (Happy Valentine Day)

Spain

Agency: Atletico International agency in Barcelona. Date: 2005

This one is actually for Seat cars, who are the sponsor of Ducati Corse for the MotoGP 2005 season:

Click for bigger version of Ducati Ad Seat Ducati Spain
Open image in a new window  Seat Ducati Corse MotoGP Sponsorship

Germany

Agency: Springer& Jacoby Werbung in Hamburg. Date: 2005

Click for bigger version of Ducati Ad Superbike 999R Germany
Open image in a new window  Ducati Superbike 999R
Agency: Jung von Matt. Date: 2004:

Click for bigger version of Ducati Ad Ferrari Germany
Open image in a new window

United Arab Emirates

Agency: Team/Young & Rubicam. Date: 1999

Click for bigger version of Ducati Ad Senna UAE
Open image in a new window  Senna - Wet Your Pants

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