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 Ad: Don’t Let The Drink Drive You

24
April
2012
  Author: Mike Werner
  Location: Normandy, France
Via: Ads of the World
click to see where India is on the map

In a very artistic advertisement, the following print ad was made by JWT for CADD Open link in a new window, Community Against Drunk Driving, in India.

The artwork is very well done, but as messages go, it disappears in the art. By looking at the "motorcycle", made out of body parts, you can not see what it's about. It's only when you see the bottom tag line, "Don't let the drink drive you", that you understand what it is.

But then, maybe it works better in India...

They have two other ads like this, same artwork:
Car Open link in a new window
Jeep Open link in a new window

Click for bigger version of Cadd Drunk Riding
Open image in a new window


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