Ducati, continuing their merchandising drive, have teamed up with Swiss Binda to produce special watches to suit the Ducati brand.
The Binda/Ducati watches come in two flavors, the Ducati One and the Desmo watch. As with all Italian companies, technology and design are the two words that spring to mind, so these watches match those expectations.
Ducati One combines essential design and outstanding sports qualities to provide a remarkable blend of style and performance.
Styling has been strongly influenced by the Italian-made motorcycles, with several watch design characteristics reflecting engine and fairing details: from the spheres inspired by the unique Trellis frame to the watchstrap patterns that recall tyre treads.
With their sharp individuality, Ducati One watches embody a long history of breathtaking emotion.
When top performance meets the most advanced technology, something assertive and unique is always created: a Ducati motorcycle – or a Desmo watch.
The name of this particular model derives from the Desmodromic system: a technological solution found in all Ducati models that all true motorcycle enthusiasts are well aware of.
Styling draws its inspiration from racing bikes, offering an aggressive, contemporary look that favors models characterized by oversize diameters, extreme precision and perfect legibility.
References to the racing world are immediately evident: from the special design of the watch case to the Ducati Corse shield sported on the dial. All movements on Ducati watches are exclusively Swiss Made and the entire Performance Time range uses sapphire glass only plus technologically advanced case and watchstrap materials such as steel and titanium.
Case waterproofing is guaranteed up to a pressure of 10 atmospheres.