In a series of print and radio commercials, the government in Western Australia is reminding motorcycle riders that if you're speeding, you loose the moment.
The three print ads show a clever text, written to make you think a second, while the radio ads use a smart way of getting the message across:- speeding up a sound and then slowing it down to normal.
The commercials were produced by 303 Group in Perth. The text is clever, but somehow I don't think the message will get home with Australian bikers. But I love the first ad... Do you think these ads work?
After the print ads, you'll find links to the radio ads.