The boys & girls at the Australian Traffic Accident Commission, TAC, have been making some nicely done motorcycle safety and awareness videos (see related articles below). Here's their latest, and IMHO, best safety advertisement.
The graphics are very well done, as is the message. You'll see a motorcycle accident in slow-motion and in reverse. The tag line is "Slow speed will not kill you".
Have a look, I think you'll enjoy it.
TAC - Motorcycle Reconstruction Safety Ad (1 minutes 0 seconds)
Getting people to not drink & drive, whether it's with a car, motorcycle or truck, is difficult enough. Getting advertisements that will make people think before turning the ignition key of their vehicle after a few drinks is very difficult; in fact it's a real art.
Ads that make people think need to send an instant message to their brains, and to do that, you require a certain creativity. Unfortunately, these two TAC ads lack that. It's not a message that will make you think "hmmmm, let me get a taxi".
The art work is nice, but honestly, would that stop you from getting on your motorcycle after a few margaritas?