Australian MotoGP rider and former World Supersport Champion, Chris Vermeulen, has gotten involved in motorcycle safety.
It was Vermeulen's own idea, since he was horrified with the number of deadly motorcycle accidents in Australia. He contacted Motorcycling Australia with several ideas, and now they are a reality.
You'll find this poster, and TV ads, plus, they even have a MySpace.com page to educate all riders on motorcycle safety. There's also a safety competition running on the MySpace page., were you can win prizes.
It's a good initiative, especially considering that Vermeulen invested a lot of his personal time in the project.